

Donna Murray
Owner & Founder
Bathgate Head Office
MEET THE TEAM
My Story: I started my career in finance and quickly found I enjoyed helping people make confident decisions, especially when the choices feel big. Mortgages, equity release and protection can seem complicated, so I focus on making things clear and manageable. I set up Greenshoots Financial in Bathgate to offer straightforward advice and steady support. I take time to understand what you’re looking to do, your timescales, and what matters most to you. I’ll then explain your options in plain English, answer your questions, and guide you through each step at a pace that feels comfortable. How I Work: I don’t believe in a one-size-fits-all approach. I’ll listen first, then I’ll review the options available and talk you through what they mean in practice. I’ll keep you updated, explain what I need from you, and outline what happens next, so you always know where things stand. I’m CeMAP qualified and I hold the Certificate in Regulated Equity Release (CeRER). Greenshoots Financial Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Life Outside Work: Outside of work, I enjoy spending time with family and friends. And if you’ve visited the office, you may already know Betsy and Ben, our much-loved office dogs. If you’d like to chat, you can get in touch and I’ll help you work out the next best step.
If your looking for first class service and all your needs catered for in one place look no further. Donna and her team are as proactive as they come. Not just the normal 9 till 5 they go beyond expectations to help assist and make things happen. My move was nothing simple but Donna's knowledge help and support made it as seamless as possible. Many thanks again.
Kyle McLeod

Collette Campbell
Mortgage & Insurance Broker
Greenshoots Financial Ltd (Livingston)
My Story: I have been a member of the Greenshoots Financial family for several years, initially overseeing our crucial regulatory and compliance aspects. My journey has always been driven by the desire to secure our client's financial well-being, ultimately leading me to pursue a formal qualification through the Chartered Institute. Today, I am proud to serve as a fully qualified Equity Release, Mortgage & Insurance Broker. ​ Why Greenshoots Financial: Our commitment to personalised service distinguishes Greenshoots Financial from other independents. As a trusted part of the team, I ensure every client receives a service tailored to their unique needs. Our company culture emphasises high standards, and my personal approach to work mirrors that commitment. With meticulous attention to detail, I deeply understand each client's requirements to provide the best recommendation possible. Life Outside Work: When not immersed in mortgage and insurance advisory, I cherish time with my family and friends. Always passionate about exploring new experiences, I relish the opportunity to travel and become immersed in the culture of new places. I also have the privilege of serving my hometown in Livingston to facilitate mortgage and insurance options that positively impact our client's lives, so you can sometimes find me "outside work" at work!
Collette went above and beyond for us and nothing was ever too much trouble for her! Made buying our first house so easy, even taking care of our insurances and recommending solicitors. Thanks again!
Rebecca Miller

Lorraine Fraser
Mortgage & Insurance Broker
Greenshoots Financial Ltd
Kilcreggan, Argyll and Bute
My Story: I’m a CeMAP-qualified Mortgage and Protection Adviser supporting clients across Kilcreggan, Helensburgh and the surrounding areas - helping you get the right mortgage and protection in place, without the stress. I’ve worn various hats in my career - Royal Navy, media, beauty, travel and more. Each one taught me what makes people and businesses tick. Now at Greenshoots Financial, I bring it all together as a CeMAP-qualified Mortgage and Protection Adviser. Why Greenshoots Financial? The brand Greenshoots Financial was born over coffee with Donna years ago. She was building a brokerage that felt approachable, experienced and genuine and need a brand to represent that. What started as me leading marketing naturally grew into supporting with operations and, over time, stepping into advice myself. It felt like the next step - using what I’d learned to guide people more directly. Life Outside Work: If I’m not working, I’m outside - usually in the garden or out with my dog (who’s 100% convinced the world revolves around him).
Genuine care and trustworthy advice. As someone who deeply values the NHS and understands its pressures, I wanted to ensure I had the proper support for prompt, private care if needed. Lorraine, my insurance broker in Kilcreggan, was excellent from start to finish. Her genuine dedication to finding the best solution for me set her apart - not just selling a policy. Her detailed market research and expert advice were impressive, but her integrity truly stood out. Lorraine believes in the products she recommends, and her transparency is refreshing. I couldn't recommend Lorraine more highly for anyone seeking insurance advice from a broker who puts clients first. Five stars without hesitation!
S. Livingstone

Emma Walker
nsurance Adviser
Bathgate Head Office
My Story: I began my journey in the financial services sector approximately five years ago, a plunge I'm glad to have taken after spending several years in property lettings. As a Protection Adviser with Greenshoots Financial, I derive immense satisfaction from ensuring our clients and their families have secure coverage despite life's unpredictability. Prioritising excellent customer service, I firmly believe in putting the client and their experiences at the heart of all our operations. Â Why Greenshoots Financial: Our company's devotion to individualised service sets Greenshoots Financial apart from other firms. As a dependable member of the team, I ensure that each of our clients has a service curated to their specific needs. Our company ethos sets the bar high, and my approach to work mirrors this dedication. Paying careful attention to detail, I strive to comprehend each client's needs fully to give the most suitable recommendation. Â Life Outside Work: Being a mother of two leaves me with little spare time. Still, I cherish any opportunity to embark on adventures and vacations with my little ones or immerse myself in a good book. The past eight months have been a delightful period where I've enjoyed maternity leave, witnessing my little angel, Neve, grow daily. As I return to work, I face the exciting yet challenging task of balancing my career and parenting. Nevertheless, I look forward to protecting our customers again and prioritising what's most important to them.
Highly recommend Greenshoots, as first time buyers they made the whole process easy for us. Donna, Elaine and Emma were so helpful!​
Alex McNulty

Elaine Ruddy
Senior Administrater
Bathgate Head Office
My Story: I’m an organised, friendly Administrator with years in Financial Services. Mortgages, insurance, investments, pensions – I’ve done it all and love keeping things simple. Joining Greenshoots let me use my skills in a business that truly cares. Why Greenshoots Financial?: We put people first. Every client is unique, and we build solutions that work for them. It’s rewarding to see clients achieve things they thought were out of reach – like owning a home. Life Outside Work: Family comes first. I love planning days out, cosy catch-ups, good books and long walks – anything that brings us together.
Donna and Elaine were a delight to work with. Donna was very empathetic, supportive and kind. She went above and beyond to source the best deal for me and was extremely thorough in her research. Communication was excellent and kept me updated throughout. Can’t recommend Donna and her team highly enough!
Rhona Innes

Carrie Higgins
Administration
Bathgate Head Office
My Story: I’ve spent years in customer service and sales, thriving in busy environments where building relationships matters. I’m quick to learn, focused, and love working with people - listening, understanding, and helping them find the right solutions. Being patient, polite, and a strong team player is second nature to me. Why Greenshoots Financial?: Greenshoots is all about putting clients first, and that’s exactly what I believe in. The team is close-knit, supportive, and genuinely goes the extra mile. It’s inspiring to be part of a company that makes a real difference every day. Life Outside Work: Outside of work, life is full-on as a mum of two. I love family time with my partner and kids - whether we’re out exploring, on a walk, or enjoying a day together, we make every moment count.
I approached Donna at Greenshoots feeling very apprehensive and unsure as to where I would start the process of getting a mortgage set up. Having not had a mortgage on my own for over 30 years, I was worried about my age, my working circumstances (I’m self employed) and what type of mortgage would suit me best. I felt very overwhelmed and at times emotional! I needn’t have worried; Donna reassured me I’d get a mortgage no problem and guided me through the whole process. I now have a wonderful new home thanks to Donna. I wouldn’t hesitate to recommend Donna and her team at Greenshoots.
Donna Davies



_edited.png)